The Hickensian
16.01.10 Dream Report: Look at the Hygiene!
There’s not a lot left of last night’s dream, but here’s what there is:
I was at a carvery, that looked like the kind of cafe you get inside a department store, but the layout was a little odd. After picking up a plate you then had to go around taking your vegetables off other people’s plates. Bizarrely, no one minded about this, but every table I went to I heard diners exclaim “Look at the hygiene! It’s so hygienic!”.
I finally saw what everyone was getting excited about. In order to get the meat, you had to queue up to go past an airport security style desk, where you were checked for condiments, through a shower (with your plate of veg) and then put on hospital scrubs before joining the final queue for the meat. After that you simply exited via a little white swinging gate, with a plate of roast beef and soggy but sterilised vegetables.
Recent Posts
19.03.10 New Tardis Interior in Series 5
16.03.10 Why the big rush Mr Mandelson?
17.02.10 A new global visual language for the BBC's digital services
17.02.10 Moving on
11.02.10 Zootool
Or Full Archives
The Hickensian is the journal of Jon Hicks, one half of the creative partnership Hicksdesign. Read more about us.
1 comments
Journal RSS Feed









Comments | RSS
∞ ppk said 64 days ago:
Profound! Fortunately it’s easy to explain.
The vegetables symbolise Web standards (they’re good for you, but not sexy), while the shower symbolises marketing and the meat anything clients want instead of Web standards.
What they get in the end is, as you say, a plate of roast beef and soggy but sterilised vegetables. That’s a pretty clear message.