The Inverted Bike Shop

I loved bike shops as a kid (especially the smell of them!) but we didn’t, and still don’t, have anything quite like this. 718 Cyclery is not only a great retail space, but the whole attitude to building bikes and access to the process is unique and just plain brilliant. I found myself nodding in agreement to everything Joe says.

As for the bike they build in video – gorgeous!

Via twinfish on twitter.

The Hickensian is the journal of Jon Hicks, one half of the creative partnership Hicksdesign. Take a look at the work we do.

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Hicksdesign

73a High Street

Witney

Oxfordshire, UK

OX28 6JA

+44 (0)7917 391 536

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