Apple TV 2, double take

22 Sep 2010


After the announcement of the new Apple TV my disappointment was perhaps inevitable. I try not to let the rumours build up my expectations of a unannounced product, but in the case of the AppleTV I couldn’t help it.

2 weeks later, and I’m coming around to the idea. I’ve calmed down about the whole rental thing, and realised that I’ve missed the ramifications of Airplay. Thinking of Apple TV 2 as more of an airport express that does video and photos, and it suddenly starts to feel right. The ability to stream from Macs and iOS devices is very appealing, and could well be the winning aspect. I can see how much better this is than syncing in the long-run, I just wish it could pick up content from a NAS drive rather than having to have a Mac running all the time.

It’ll be really interesting to see the tear-downs when the box starts shipping. How much local storage is there? Enough to run apps, or hack it? Even Steve Jobs hasn’t ruled that out

He tells Bloomberg Businessweek that when the time is right, Apple could open an App Store for the TV that could do for television sets what all those apps have done for the iPhone.

Who knows how far off that is though?

In the meantime, I’m eyeing up and deliberating over both an Apple TV2 and a Boxee Box (finally available to pre-order in the UK from Amazon !), but only one can be purchased of course.

Recent Posts

Differences between Icon and Logo Design on This is HCD Podcast

10 Apr 2018

Twelve South PencilSnap

01 Apr 2018

The Infinite Canvas

09 Feb 2018

Blade Runner 2049

14 Oct 2017

iPad Pro Pencil loop

11 Oct 2017

Troika #32: Tearjerker

04 Oct 2017

Instagram Hickstagram

  • 18 Apr 2018

    Kind of them to notice!

  • 18 Apr 2018

    A very Happy 20th Anniversary to @hicksleigh! I love you more than ever wifey, and still thank my lucky stars that we met. 😘😍

  • 16 Apr 2018

    If anyone’s interested in buying a nice carbon road bike, I’m selling my Colnago 😉 https://www.ebay.co.uk/itm/Colnago-CLX-3-0-2012-carbon-road-bike-size-54/302705911235

  • 15 Apr 2018

    So pretty!

  • 13 Apr 2018

    Tasty one this

  • 10 Apr 2018

    Replacing worn out MacBook keys. I obviously type ‘a’ a lot

  • 08 Apr 2018

    Grown up Fanta

  • 07 Apr 2018

    Reader, I dropped it. #pintofhead

  • 05 Apr 2018

    THE DOOR OF THE TURIN SHROUD

  • 04 Apr 2018

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom