05 Oct 2010

I buy an awful lot of iPhone apps that don’t get used past the first couple of days, but that’s not the case for Captio.

Here’s the scenario. My email inbox is full of stuff to do, so when I need to remind myself to do something I would often email myself a note. It’s where my attention is a lot of the time. Doing this involves the following steps on my iPhone:

  1. Lauch Mail
  2. Press ‘New Message’
  3. Start typing email address to get mine to pop up
  4. Choose email addresss
  5. Press on the Subject field
  6. Type note
  7. Send

Enter Captio where the steps are reduced to just:

  1. Launch Captio
  2. Type note
  3. Send

The lack of friction is the key here. Anytime that thought of “I must remember to do X tomorrow” pops into my head, I do those 3 simple steps and I’m done. Then once in my inbox I have them anywhere, and can apply mail rules/filters to them to help flag them as to-dos.

All I need now is a desktop version. Hint. Hint.

Recent Posts

It’s just fashion

26 Jun 2018

The Symbol Sourcebook

08 Jun 2018

Differences between Icon and Logo Design on This is HCD Podcast

10 Apr 2018

Twelve South PencilSnap

01 Apr 2018

The Infinite Canvas

09 Feb 2018

Blade Runner 2049

14 Oct 2017

Instagram Hickstagram

  • 19 Jul 2018

    The human whisperer

  • 14 Jul 2018

    Stopping for a breather - hot day for hills

  • 13 Jul 2018

  • 09 Jul 2018

    Recent garden addition: Stargazer Lillies

  • 07 Jul 2018

    Well… we missed quite a few key acts, but have made it here before Interpol starts at least!

  • 07 Jul 2018

    On our way to BST in Hyde Park. Or… not 😞

  • 06 Jul 2018

    My favourites from this years On Form Sculpture exhibition. The whale was my absolute favourite, but was already sold (which is fine as I don’t have a spare £11,000)

  • 01 Jul 2018

  • 01 Jul 2018

    Not quite in height order. Sort it out

  • 01 Jul 2018


Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom