Change of Face

14 Aug 2007

Over the last couple of weeks, I’ve had a chance to do some housekeeping on Hicksdesign. Implementing Matthew Tretter’s genius new approach to Vertical Centering, updating the portfolio and improving images like tree footer on this page (that were a bit too slapped together initially). I’ve also been considering a redesign, which I’ve since abandoned, but elements from that are sneaking in. There’s still a lot I want to do, but I’ve had a couple of emails asking about the change in corporate typeface, so I thought I explain that.

For a while now, I’ve been unsatisfied with my use of Chalet Paris 1970, the curvular font used previously on Hicksdesign. Instead, I’d been looking for something that would be unashamedly ‘British’ in feel, without relying on Gill Sans. I purchased the DF Ministry family to use as a body face in all my documents, but still felt I needed a stronger identity for headings and the logo.

P22 London Underground Sample

In the end, I went with ‘London Underground’ by P22. It’s a faithful reproduction of Edward Johnston’s original typeface, developed in 1916, rather than the ‘New Johnston’ redesign conducted in the late 70s. It retains the character of the original, which I felt was lost a little in the later redesign. While there were a few sans-serif faces back in 1916, they were rare, and the I still find it hard to imagine that such a radical typeface was created during WWI.

I’d always lumped this typeface along with Gill Sans, for being ‘too obvious’ a choice, but I’ve changed my mind, and I’m really happy with it!

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  • 15 Oct 2018

    Inktober Day 15. @hicksmade’s staircase led me to this. There must be a hairdressers somewhere called this? #inktober #inktober2018 #leighandjondoinktober #hairwaytosteven

  • 14 Oct 2018

    Inktober day 14 - from @hicksmade’s theme of escape, and tonight’s Dr Who, with a return to classic theme: running!. #inktober #inktober2018 #leighandjondoinktober #drwho #pictogram #signage

  • 14 Oct 2018

    Inktober day 13 is more of a doodle as time was very short! There was a bird in @hicksmade’s day 13 so I ran with that. . #inktober #inktober2018 #leighandjondoinktober

  • 12 Oct 2018

    Inktober Day 12. Thinking about @hicksmade’s lumos led me to this “please don’t turn me off…”. #inktober #inktober2018 #leighandjondoinktober #sadlightswitch

  • 11 Oct 2018

    Inktober Day 11. The shape of @hicksmade’s spoons made me think of the Mandrake - a root that looks like a tiny human. There are lots of legends around it, but this one is based on the Harry Potter interpretation. . #inktober #inktober2018 #leighandjondoinktober #mandrake #harrypotter

  • 10 Oct 2018

    Inktober day 10. @hicksmade led with a lovely bee, which made me think of the Jesus and Mary Chain song “Just like honey”. Fancied trying something different so went for a 60s typographical thingy . #inktober #inktober2018 #leighandjondoinktober #honey

  • 10 Oct 2018

    Beautiful morning at North Leigh Common!

  • 09 Oct 2018

    Inktober day 9, as the crow flies. An obvious link from @hicksmade’s scarecrow, but I’m much happier with this one compared to yesterday’s. #inktober #inktober2018 #leighandjondoinktober #crow

  • 09 Oct 2018

    Inktober day 8 and boy am I cross with how this one turned out. It’s utter pants. Supposed to be Bill Murray and Scarlet Johannsen in Lost in Translation, not that you could tell from this. Bill looks like a zombie, and goodness knows what that is on the right. It put me in such a bad mood last night, but I need to let it go and move on. (I even cheated a bit and touched up some bits in Photoshop!). The one bit I’m happy with is his neck, and that’s it. Rant over #inktober #inktober2018 #leighandjondoinktober

  • 07 Oct 2018

    Inktober day 7. When @hicksmade drew an apple, I couldn’t get the apple bonkers from Yellow Submarine out of my head. Those faces gave me nightmares as a child. . #inktober #inktober2018 #leighandjondoinktober #yellowsubmarine #applebonkers

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom