Loo Copywriting

30 Dec 2009

While travelling this Christmas, I came upon some copywriting in a loo that I took umbridge with:

Cant find the hand towels? Meet the new hand-dryer. It'll dry your hands completely in 10-15 seconds, using 80% less energy than traditional dryers. Still missing the hand towels? Well now, theres always your jeans

10-15 seconds and 80% less energy? Rather than 2 seconds and 0% energy? It’s really that last sarcastic last line that got to me though. It’s like the signs you get in hotels, claiming that they don’t want to wash your towels every day because they’re very concerned about the ‘environment’. ‘Well now’, I DID use my jeans, so that taught them! Fools!

When constructing this bathroom we simply focused on you and the environment. So wherever possible we've used environmentally friendly materials to make your experience a little greener just as nature intended

Since when did we become Americans and start calling the toilet a ‘bathroom’? And surely ‘as nature intended’ would be actually be a large bush?

Recent Posts

The Hicks Logowall

05 Oct 2018

Hiding Away

16 Sep 2018

Biro sketch of Lauzerte

23 Aug 2018

Firefox Identity Project

21 Aug 2018

It’s just fashion

26 Jun 2018

The Symbol Sourcebook

08 Jun 2018

Differences between Icon and Logo Design on This is HCD Podcast

10 Apr 2018

Twelve South PencilSnap

01 Apr 2018

The Infinite Canvas

09 Feb 2018

Instagram Hickstagram

  • 18 Oct 2018

    Inktober Day 18. When @hicksmade did a prawn I was sure she was setting me up to do cocktails! #inktober #inktober2018 #leighandjondoinktober #cocktails

  • 18 Oct 2018

  • 18 Oct 2018

  • 18 Oct 2018

    Inktober day 17 . @hicksmade’s pen led me onto squid and their ink shooting abilities. I also found out that a part of the squids anatomy is called a ‘pen’. #inktober #inktober2018 #ink #leighandjondoinktober

  • 16 Oct 2018

    Inktober day 16 “The Pilot” - a response to @hicksmade’s barber shop poster. Experimenting with a different style on this one #inktober #inktober2018 #leighandjondoinktober #pilot

  • 15 Oct 2018

    Inktober Day 15. @hicksmade’s staircase led me to this. There must be a hairdressers somewhere called this? #inktober #inktober2018 #leighandjondoinktober #hairwaytosteven

  • 14 Oct 2018

    Inktober day 14 - from @hicksmade’s theme of escape, and tonight’s Dr Who, with a return to classic theme: running!. #inktober #inktober2018 #leighandjondoinktober #drwho #pictogram #signage

  • 14 Oct 2018

    Inktober day 13 is more of a doodle as time was very short! There was a bird in @hicksmade’s day 13 so I ran with that. . #inktober #inktober2018 #leighandjondoinktober

  • 12 Oct 2018

    Inktober Day 12. Thinking about @hicksmade’s lumos led me to this “please don’t turn me off…”. #inktober #inktober2018 #leighandjondoinktober #sadlightswitch

  • 11 Oct 2018

    Inktober Day 11. The shape of @hicksmade’s spoons made me think of the Mandrake - a root that looks like a tiny human. There are lots of legends around it, but this one is based on the Harry Potter interpretation. . #inktober #inktober2018 #leighandjondoinktober #mandrake #harrypotter

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom