Lost

10 Feb 2006

Last night I woke up with a real eureka moment, like the heavens opening and bestowing insight upon me. It was an amazing idea for a domain name, one that was clever, memorable and yet bound to be unregistered.

Following on from that, came the idea for the web service that would go with it, and what it would do. It would glue together existing web apps, and be the one to rule them all. It was something so simple and obvious, yet no one had done it.

Then came the idea for the branding, a cool logo that every would want. It would been seen on anything from skateboards to tea towels.

Then came the viral marketing campaign ideas, and promotions that would get it off the ground. It would captivate people’s imaginations on a global scale, and be sure to be bought by Yahoo, allowing Leigh and I to retire early and go back to painting, never having to look at a single scrap of code ever again.

This morning however, I haven’t a clue what it was. Might have had something do with cheese…

Recent Posts

Troika #33: Endings

18 Feb 2019

Identity Design discussion on Elastic Brand podcast

23 Jan 2019

Using the iPad Pro as my main computer

07 Jan 2019

Hicks' top albums of 2018

22 Dec 2018

Hicks Studio Clearout!

17 Dec 2018

New Identity for iHasco

13 Nov 2018

Leigh and Jon did Inktober

01 Nov 2018

We are Oxvik

15 Oct 2018

The Hicks Logowall

05 Oct 2018

Instagram Hickstagram

  • 18 Feb 2019

    Troika #33 is out, for pleasuring your lug-holes! Link in the bio!

  • 17 Feb 2019

  • 15 Feb 2019

    I didn’t manage to do a single episode of the Troika Podcast in 2018, but I’ve managed to record one now. Doing the whole process on my iPad Pro is wonderful! Episode 33 coming soon…

  • 14 Feb 2019

    That time of year when I keep marvelling at “Still light at 5!” On my way home…

  • 03 Feb 2019

    Black-headed Gulls huddled together on the ice at Rushy Common. #birding #digiscoping

  • 02 Feb 2019

    Found a bundle of things from my birth while at my Dads today. Leaflets on maternity benefits, welfare services and my weight card (Johnathan? Have I been spelling my one name wrong all these years?!)

  • 01 Feb 2019

  • 01 Feb 2019

  • 27 Jan 2019

    For her birthday last year, some of Leigh’s chums clubbed together bought her a gin blending weekend at the Plough in Clanfield. We booked it for January (when it would be needed most). It was like a potions class, and after a lot of smelling, she now has a gin that tastes like pencil shavings! It’s even nicer than it sounds!

  • 23 Jan 2019

    Pondering about pictograms - we’re going to need a new symbol soon. #icons #pictograms #symbols #representations

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom