Identity for Mace and Menter

01 May 2014

Anthony Mace and Sam Menter are the User Experience and Research partnership Mace & Menter. Hicksdesign were commissioned to create their first identity, comprising of logo, brand colours, stationery and simple one page website. As their budget was very limited, Hicksdesign helped Mace and Menter setup templates for their proposals and reports using Google Documents, and selected a suitable brand typeface from Google Fonts - Lato was ideal for their purpose.

The style is inspired by their customer journey maps, featuring handwritten post-it notes and diagrams of paths the user could take. Here are the early iterations:

As the logo progressed the ampersand became integrated into the user path diagram:

This was then simplified into the single fluid path of the final logo. The clients were very keen on a handwritten style for the logotype, and this fitted the user journey diagram idea well. A larger budget would've allowed for a custom script to be designed, but I chose to render it in Galaxie Cassiopeia which is a superbly individual script font. The ampersand wordmark is then used for smaller contexts, such as the favicon.

Recent Posts

Using the iPad Pro as my main computer

07 Jan 2019

Hicks' top albums of 2018

22 Dec 2018

Hicks Studio Clearout!

17 Dec 2018

New Identity for iHasco

13 Nov 2018

Leigh and Jon did Inktober

01 Nov 2018

We are Oxvik

15 Oct 2018

The Hicks Logowall

05 Oct 2018

Hiding Away

16 Sep 2018

Biro sketch of Lauzerte

23 Aug 2018

Instagram Hickstagram

  • 13 Jan 2019

  • 05 Jan 2019

    Just tried the Vegan Sausage Roll from Greggs. Really good - nicer than the meat one, and the thought of Piers Morgan frothing at the mouth makes it even tastier

  • 30 Dec 2018

    Blackbird studies #ipadpro #procreate

  • 27 Dec 2018

    My special egg plinth from @maanthh. You have to say the name in the style of Matt Berry in the IT Crowd ✊

  • 26 Dec 2018

    This is my Pencil. There are many like it, but this one is mine. #applepencil

  • 25 Dec 2018

    Christmas reading πŸ€—

  • 24 Dec 2018

    Hope you all have a very Happy Christmas folks! πŸŽ„πŸŽ‰πŸΈ

  • 22 Dec 2018

    The moon tonight was full and large. Taken through a spotting scope with iPhone, hence a bit blurry

  • 21 Dec 2018

    It’s that time, here are my top 9 albums of 2019! 7 - Beach House Columbus (Original Motion Picture Soundtrack) - Hammock The Appearances - Ester Drang The Art of Pretending to Swim - Villagers Twenty Two in Blue - Sunflower Bean In Transit - The Amazing Vide Noir - Lord Huron Marauder - Interpol The Great Untold - Scott Matthews

  • 20 Dec 2018

    Another new music genre

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom