The Ram

13 Apr 2011

I’d be the first to admit that the geekery of bike components appeals to me as much as the actual cycling. As the author Robert Penn says It’s all about the Bike. I’m currently fiddling away on a road bike project, using a 10 year old Peugeot picked up off ebay as the basis, and choosing replacement parts is great fun.

My tastes started off retro, or ‘vintage’ as the cycling crowd would call it (retro to them means the ’80s), preferring steel, honey brown leather and highly polished metal. Recently though, I’ve been getting into the look of more contemporary parts just as much. In particular, I’ve been lusting after the Cinelli Ram bars ever since I discovered them:

The unified stem and bar shape is just so pleasingly flowing, and the variety of graphics that look good on it really show it off as a piece of art as much as a functional component:

(photos © Bike Rumor)

It makes sense to me to make this much fuss of the handlebars, its the one part of the bike (other than the front wheel) that you’ll see the most. At around £500 these aren’t going to find their way onto my Peugeot Project anytime soon, but I can’t help planning in my head what custom graphics mine would have…

Recent Posts

Troika #33: Endings

18 Feb 2019

Identity Design discussion on Elastic Brand podcast

23 Jan 2019

Using the iPad Pro as my main computer

07 Jan 2019

Hicks' top albums of 2018

22 Dec 2018

Hicks Studio Clearout!

17 Dec 2018

New Identity for iHasco

13 Nov 2018

Leigh and Jon did Inktober

01 Nov 2018

We are Oxvik

15 Oct 2018

The Hicks Logowall

05 Oct 2018

Instagram Hickstagram

  • 18 Feb 2019

    Troika #33 is out, for pleasuring your lug-holes! Link in the bio!

  • 17 Feb 2019

  • 15 Feb 2019

    I didn’t manage to do a single episode of the Troika Podcast in 2018, but I’ve managed to record one now. Doing the whole process on my iPad Pro is wonderful! Episode 33 coming soon…

  • 14 Feb 2019

    That time of year when I keep marvelling at “Still light at 5!” On my way home…

  • 03 Feb 2019

    Black-headed Gulls huddled together on the ice at Rushy Common. #birding #digiscoping

  • 02 Feb 2019

    Found a bundle of things from my birth while at my Dads today. Leaflets on maternity benefits, welfare services and my weight card (Johnathan? Have I been spelling my one name wrong all these years?!)

  • 01 Feb 2019

  • 01 Feb 2019

  • 27 Jan 2019

    For her birthday last year, some of Leigh’s chums clubbed together bought her a gin blending weekend at the Plough in Clanfield. We booked it for January (when it would be needed most). It was like a potions class, and after a lot of smelling, she now has a gin that tastes like pencil shavings! It’s even nicer than it sounds!

  • 23 Jan 2019

    Pondering about pictograms - we’re going to need a new symbol soon. #icons #pictograms #symbols #representations

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom