We are Oxvik

15 Oct 2018

I’ve long wondered about setting up a cooperative with someone who has complimentary skills to mine, and a conversation with Brian Suda last year cemented it. Brian’s skills extend way, way beyond development, as his book ‘Designing with Data’ attests. Together, as oxvik we can provide a wide range of services. It’s not a brand new company, and we both keep our respective businesses running. Think of it as a different store entrance, one that might bring in people who wouldn’t normally find us.

Being known for a speciality, in my case ‘the icon designer’, has some advantages, but it also has the danger of being typecast. The majority of my work in the last 10 years has been UX design, although the nature of it has meant that it’s not always possible to show in a portfolio. People are suprised that I work on more than just icons and logos. So in a sense, this is an experiment to see if this is a solution to that.

At the moment, the oxvik website is a simple one-page affair, as that is all it needed. So it was especially heart warming to get this comment from Ethan Marcotte on Twitter:

Here are a couple of notes about the site:

The name

We’re both fans of the UK shipping forecast, a curious BBC Radio 4 institution that has become weaved into popular culture. I highly recommend this podcast episode of 99% Invisible if you want to learn more. So we mapped the area halfway between Oxford and Reykjavik – a part of the North Sea called Oxvik, which has been ignored by the shipping forecast.

The identity

In terms of identity, our logo is kept deliberately simple as a self-contained wordmark, but with an umlaut that isnt actually an umlaut to represent the two of us. Imagine one of us waving with their leg at 45º! I’m a big fan of short, simple, self-contained logotypes, without the need for a seperate mark.

Early on, I sketched ideas for an ‘Oxvik character’ (below), but decided against this approach:


Instead, the shipping forecast theme was extended into the artwork, using iPad Pro and Pencil in Adobe Draw to create the wave illustrations.

Availability Forecast: Fair to Good

We have availability from Mid-November onward, so please email us at info@oxvik.com, we’d love to talk to you about your project! Or veer to Twitter @WeAreOxvik for moderate updates and occasional showers.

Recent Posts

Leigh and Jon did Inktober

01 Nov 2018

We are Oxvik

15 Oct 2018

The Hicks Logowall

05 Oct 2018

Hiding Away

16 Sep 2018

Biro sketch of Lauzerte

23 Aug 2018

Firefox Identity Project

21 Aug 2018

It’s just fashion

26 Jun 2018

The Symbol Sourcebook

08 Jun 2018

Differences between Icon and Logo Design on This is HCD Podcast

10 Apr 2018

Instagram Hickstagram

  • 11 Nov 2018

    It’s got to the PowerPoint presentation part of Gruff Rhys’ set.

  • 11 Nov 2018

  • 06 Nov 2018

    The light falling on @matthamm this afternoon was like a renaissance painting

  • 02 Nov 2018

    Vector illustration of a Tufted Duck, using @affinitybyserif Designer on the iPad Pro (+ Pencil). This app is a game changer, letting me do the kind of work I’d normally need a desktop computer and a Wacom tablet for. #illustration #birdillustration

  • 01 Nov 2018

  • 01 Nov 2018

  • 31 Oct 2018

    Inktober Day 31: last day! @hicksmade and I decided to finish on a joint drawing using the Inktober logo as the basis. It’s been really fun to do this together, and I never thought we’d manage to keep it up to the end 😊 #inktober #inktober2018 #leighandjondoinktober

  • 30 Oct 2018

    Inktober Day 30. Almost there! @hicksmade drew our retriever Olive, who was named after “Olive the other Reindeer” by J Otto Seibold. This is Olive, with Martini the Penguin, on their way to the North Pole. #inktober #inktober2018 #leighandjondoinktober

  • 29 Oct 2018

    Inktober Day 29. Taking the theme of ‘lies’ from @hicksmade’s post today, here’s a generic picture of a liar. No one particular in mind… #inktober #inktober2018 #leighandjondoinktober #liar

  • 29 Oct 2018

    Inktober Day 28. From @hicksmade’s Willo the Wisp character to its narrator, Kenneth Williams #inktober #inktober2018 #leighandjondoinktober

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom