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Identity Design discussion on Elastic Brand podcast

23 Jan 2019

I was recently a guest on The Elastic Brand podcast, a new series by Elizabeth Elcoate talking about brand design with the emphasis on digital. You can listen to our discussion on episode two.

We had a great time chatting over subjects like process, my recent work for iHasco, and the fact that no one cares about your logo. I found it particulary interesting comparing with the first episode where Mike Kus explained his process, which has some key differences to mine.

A few hours after we recorded this episode, Slack unveiled their new logo. Shame about the timing, it would’ve been good to discuss that, particularly in the context of the inevitable “I would’ve done it like this” comments!


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    For her birthday last year, some of Leigh’s chums clubbed together bought her a gin blending weekend at the Plough in Clanfield. We booked it for January (when it would be needed most). It was like a potions class, and after a lot of smelling, she now has a gin that tastes like pencil shavings! It’s even nicer than it sounds!

  • 23 Jan 2019

    Pondering about pictograms - we’re going to need a new symbol soon. #icons #pictograms #symbols #representations

Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
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Meadow Court
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United Kingdom