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Identity Design discussion on Elastic Brand podcast
I was recently a guest on The Elastic Brand podcast, a new series by Elizabeth Elcoate talking about brand design with the emphasis on digital. You can listen to our discussion on episode two.
We had a great time chatting over subjects like process, my recent work for iHasco, and the fact that no one cares about your logo. I found it particulary interesting comparing with the first episode where Mike Kus explained his process, which has some key differences to mine.
A few hours after we recorded this episode, Slack unveiled their new logo. Shame about the timing, it would’ve been good to discuss that, particularly in the context of the inevitable “I would’ve done it like this” comments!