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Bone-shaker and The Ride

12 Jan 2011

Looking through the various cycling magazines, the majority seemed to focus on either Mountain Biking, Racing or health and fitness. I wanted to read something general, that wasn’t too heavy on the Lycra. I finally plumped for one, which was OK, but it just left me feeling that I should’ve spent even more money on my bike.

Fortunately, I found 2 magazines online that fitted the bill perfectly: Boneshaker and The Ride. Both are magazines that you would buy simply because they are lovely objects to behold – beautiful design, commissioned illustration and print quality (they smell gorgeous). Stonking good reads too of course!


boneshaker’ magazine is a collection of articles, stories and anecdotes about people and projects doing great things with bicycles. Full to the brim with photography and illustration, we hope that it will both inspire and entertain, raise awareness and bring a smile to your face…and appeal to both bike-heads and to those who may not yet even have experienced the true joy and freedom that can be found from our two-wheeled friends.

The Ride

The idea was to create a journal of personal stories. Bikes have changed people’s lives in so many ways and we wanted to gather a small selection of these tales. We didn’t want to give reviews or race reports, we wanted to get under the skin and expose the passion that flows through riders veins…
As well as the incredible writing we also wanted the magazine to be equally strong visually. Artists, illustrators, photographers were all approached and they have helped give The Ride the stunning visual style it has.

As a Brucey Bonus, issue 1 is available as a free PDF download (direct link)

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Contact us

Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

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