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Epleslang Packaging


Gail's Artisan Bakery Identity


What have you done Walkers?

14 Feb 2006

Walkers Crisps are a solid British tradition (Fact Fans: Britains biggest selling brand for the last 2 years), with a branding that has been developed over the last 100 years to what was recently this:

I nearly spluttered over my sandwich today when I saw the ‘new’ Walkers branding:

What ugliness is this? Shiny gold effect gradients on blocky italic text? And what has happened to the Walkers typeface? What was once a bold, contemporary, yet with a sense of its tradition, typeface has been replaced by some skinny monstrosity! The whole effect says to me “Late 80’s Sci-fi action film’, not crisps.

The cost of this reversal of good taste? £20m of course!


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  • 18 Oct 2018

    Inktober Day 18. When @hicksmade did a prawn I was sure she was setting me up to do cocktails! #inktober #inktober2018 #leighandjondoinktober #cocktails

  • 18 Oct 2018

  • 18 Oct 2018

  • 18 Oct 2018

    Inktober day 17 . @hicksmade’s pen led me onto squid and their ink shooting abilities. I also found out that a part of the squids anatomy is called a ‘pen’. #inktober #inktober2018 #ink #leighandjondoinktober

  • 16 Oct 2018

    Inktober day 16 “The Pilot” - a response to @hicksmade’s barber shop poster. Experimenting with a different style on this one #inktober #inktober2018 #leighandjondoinktober #pilot

  • 15 Oct 2018

    Inktober Day 15. @hicksmade’s staircase led me to this. There must be a hairdressers somewhere called this? #inktober #inktober2018 #leighandjondoinktober #hairwaytosteven

  • 14 Oct 2018

    Inktober day 14 - from @hicksmade’s theme of escape, and tonight’s Dr Who, with a return to classic theme: running!. #inktober #inktober2018 #leighandjondoinktober #drwho #pictogram #signage

  • 14 Oct 2018

    Inktober day 13 is more of a doodle as time was very short! There was a bird in @hicksmade’s day 13 so I ran with that. . #inktober #inktober2018 #leighandjondoinktober

  • 12 Oct 2018

    Inktober Day 12. Thinking about @hicksmade’s lumos led me to this “please don’t turn me off…”. #inktober #inktober2018 #leighandjondoinktober #sadlightswitch

  • 11 Oct 2018

    Inktober Day 11. The shape of @hicksmade’s spoons made me think of the Mandrake - a root that looks like a tiny human. There are lots of legends around it, but this one is based on the Harry Potter interpretation. . #inktober #inktober2018 #leighandjondoinktober #mandrake #harrypotter

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Call Jon on +44 (0)7917 391536, email or tweet @hicksdesign.

Alternatively, pop in for tea and cake at the studio…

Hicks
Wenrisc House
Meadow Court
Witney, OX28 6ER
United Kingdom